This fantastic 3 storey building at No. 74 Collins Street for many years housed one of the most glamorous salons of style and mode that Melbourne has known, the iconic and chic Le Louvre. From 1934 until 2010 this address was the passport to international elegance. With its guilt fittings and furniture, mirrored walls and liberal swathes of Ocelot print, it was beguiling and a touch risqué.
While the business still exists and thrives at a new location in South Yarra, No 74 was given over to a fashion chainstore for the past few years. Now on the eve of a major redevelopment for the site, the spirit of its past has been re-imagined to serve as a sales and marketing suite.
The New may be coming, but the past glamour will linger here at
"the Paris end of Collins Street".
Thank you Lillian Wightman.